Family owned and family driven, we've been helping families experience the joy, beauty and fulfillment of homeownership for over 60 years. Rooted in Wisconsin, we wear our local heritage with pride and continue our commitment to building award-winning homes that are good for the land and people.
In 2004, We founded the Veridian Foundation which allows us to strengthen not only the neighborhoods that we build, but also the community in which we live.
We build homes that enrich lives and realize dreams, one customer at a time, one home at a time. We achieve this with innovation, integrity, pride and passion.
Make the building process easy, exciting and enjoyable.
Treat each homebuyer as if they are our only customer – for without them we would not exist.
Demonstrate commitment, dedication and respect while providing personalized, professional service.
Exceed expectations, build dreams, delight our customers and welcome them as part of our family for life.
Value land as a limited resource and accept responsibility for sculpting it into neighborhoods that meet our customers’ changing needs.
Respect the natural features and heritage of the land.
Blend diverse architectural designs with people-friendly environments.
Create an inherent sense of community.
Use certified energy-efficient designs and environmentally sound practices.
Craft unparalleled lasting value one home at a time.
Empower colleagues and partners to find satisfaction by excelling in their crafts.
Improve consistency and operating efficiency through continuous quality systems development.
Put ethics before profits.
View customers, partners and colleagues as part of our family.
Develop a dynamic team environment that focuses on pride in accomplishments.
Respect and support each other and encourage sharing and participation.
Value individual talents and contributions to team goals.
Establish camaraderie and strengthen our sense of family.
Innovate with purpose.
Contribute to our industry and serve as a model of excellence.
Introduce improved systems, services, products and technology.
Remember our past, plan our present and forge our future.
Create value and focus on profitable growth for shareholders and employees.
Provide leadership, support, direction and resources to help our communities thrive.
Strengthen communities through philanthropic activities and volunteer efforts.
Understand that what we do today impacts tomorrow’s communities and our environment.
Be builder and employer of choice.